Knowledge base

Here are some of my recent articles. Feel free to browse and get in touch with me if you have any questions.


Facebook is the perfect platform for exposing your business to potential customers and for engaging and interacting with your existing customers; it is also one of the best ways to reach a targeted audience. 

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POSTED: 04/06/17

facebook for businessNo longer just a trendy online forum used predominately by teenagers to find out the latest gossip, Facebook is quickly making its way into the business world.

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POSTED: 23/12/16

Part of my role as a VA is to monitor social media networks and the whole social media 'world' in general.  What platforms work well for what industries, which platforms are increasing in popularity etc.

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The greatest compliment that you can receive in business is a referral.  It means your clients know and believe that you will provide the same service you have to them.  They are putting their reputation on the line when they refer you.  It is truly the best way to grow your business. 

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You can feel it in the air, the warmth of the sun, the bloom of flowers. The upcoming Spring season often motivates us to ‘spring clean’ and freshen our office or office space.

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Look, Feel, Be Your Best

POSTED: 08/09/16

Have you ever attended an event or been at a business meeting or even just met someone in your working day or personal time and there is something about that person that stands out....for the right reasons?  They ooze charisma, confidence and style.  What is it they have that is different to everyone else?

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smallerThe combination of A Facebook Business Page and E-Marketing has been proving a successful combination for small business owners.

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091e2489 7b63 42e4 a63e 700210133bcaWe always think of tax and finances at the end of the financial year and rightly so, this is the time of year to focus on this.  However, it is a good time of year to compliment the tidy up of finances for your business with a few other key components of your business too.  Here is a checklist to get you on the right track for a smooth transition into the new financial year.

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POSTED: 22/03/16

relax smaller cropped2More than 30% of business owners don’t take holidays.  Many say it is never a good time to leave the business and take a holiday.  The Easter long weekend is probably the closest you will get to it being a good time (unless you are in the hospitality industry).  A lot of businesses will close, or at least slow down over these four days.  You don’t have to go away, but use the time to slow down, go for walks, get a massage, sleep in and catch up on the enjoyable, relaxing things you normally don’t have time for. 

After all, you are your business’s most valuable asset and generally work long hours, so looking after yourself makes good business sense.  So take the time now to get your body and mind back into peak condition.  Spending time with friends and family is also a healthy way to rebalance. 

Ok, now time for me to take on some of my own advice.

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group of women smallerjpgI recently found myself needing some advice on an aspect of my business but I didn't really know who to ask. Knowing that this wasn’t the last time, I would encounter a situation like this, I wondered what I could do about it.  This led to the idea of creating a small group of like-minded business owners who could meet together and run ideas past each other. It turns out that this concept isn't rocket science, and that Mastermind Groups like this have been around for quite a while. I just wish I had of thought of it earlier.

To get the ball rolling, I emailed a few business owners that I know who have similar business goals to me and would possibly benefit from this type of interaction. I also wanted the group to include individuals I had built a trusting business relationship with over time but weren't necessarily clients, so that we could discuss things like handling a confidential issue and be assured that this information would remain confidential.

It was great to receive some positive responses to my emails so I set up our first meeting, which was a huge success. Each of us brought to the meeting one thing related to our business that we wanted advice on. We soon discovered that each member of the group had different strengths and different skills and experience to offer.

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