The year seems to flash before our eyes and before we know it Christmas is here. We work through the year with our heads down and barely have time for a friendly chat to our clients, let alone extending a thank you. So, this is the ideal time of year to reflect on the year just past and to remember those who have supported your business over the year.
The Christmas season presents a great opportunity for you to cement your business relationships and increase the loyalty of your major clients toward your business. Make it about showing your appreciation, rather than giving a Christmas gift just because it is Christmas.
Expressing thanks to your clients is an easy thing to do, but it is something that is often not conveyed, and it doesn’t have to be expensive. This simple gesture will give your business lots of points and you will be remembered by your customers in the year to come. Think about how you feel when you receive a thank you, whether it be verbally, a card or a gift.
Make a list of your clients, particularly the ones that have helped your business thrive. Maybe put them in order of how much they have helped you or how much they have spent with you and decide on a budget accordingly.
Write a message in a card thanking them for the business they have given you in the past year and stating that you appreciate their business.
If you are too busy to get out and go shopping for gifts, there are plenty of online solutions available, and florist and gift stores that offer delivery as well. Remember your local small businesses and help to support them at the same time. Or better still, you could hire a virtual assistant to complete this task for you! Some ideas for gifts include:
Take a few minutes to think about what you know about your clients, especially those long-term clients whom you have got to know personally, and where possible attempt to match your gift to the person who will receive it. For example, you know Judy is a movie buff so how about a movie voucher? Or if your meetings with Mark have revealed his sweet tooth then rum balls or chocolates might be a good fit? Alternatively, if you know Kym is a teetotaller then maybe you should choose a pot plant over a bottle of wine.
The list of gift options is only as long or short as your imagination!
Make the most of the Christmas season and use this opportunity to promote your business for the coming year.
And as a final word, have fun! Play up the spirit and enjoy yourself. This is the most wonderful time of the year!
Email firstname.lastname@example.org to assist with your appreciation gifts and cards this Christmas.