A collection of your customers’ details doesn’t have to be fancy, a simple excel spreadsheet is all you need to start. However, it is essential you do collect email addresses and phone numbers of your customers to market to.
Sending out a regular E-Postcard including a monthly offer or maybe a bi-monthly e-newsletter is a cost effective way to keep in front of mind of your customers.
It is important to keep growing this list too. There are many ways you can do this for free. Here are some of them:
Businesses have a much better success rate marketing to their existing customers rather than advertising to the general public, even though it may be a smaller group.
If you are not ready to send e-newsletters to your database it is still a good idea to plan now and start building your database.