SHOULD SMALL BUSINESS OWNERS BE CONCERNED ABOUT FACEBOOK CHANGES

POSTED: 23/02/18

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facebook for business3Recent announcements of planned changes to Facebook, and in particular, News Feeds, have attracted a lot of attention across both social media and traditional media. Is it a storm in a teacup or should businesses who use Facebook be concerned?

In a recent post Facebook’s CEO Mark Zuckerberg said:

“The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups. As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard -- it should encourage meaningful interactions between people.”

What are some of these proposed changes to Facebook?
  • Content with more interaction, comments etc. will rank higher in the news feed
  • Less business content will appear in news feeds
  • Local news will have priority over other media sources in news feeds
  • Video content (apart from live video) will not have the same priority, unless it generates interaction
  • A major push will commence to prevent false news, hate speech and abuse
  • An emphasis on participating in groups.
How will the changes affect you and your business?

Quite frankly, it is too early to tell how the proposed changes will affect your business so don’t panic and don’t get ready to jump ship, but note that I will be keeping a close eye on how the situation unfolds as these changes are rolled out over the coming months.

The reality is, unlike your own stand-alone website where you have the final say on what is displayed and how things are presented to your customers, Facebook is a platform owned by someone else and they can change the rules whenever they choose. Not all change is bad, but because Facebook is important for promoting your business and interacting with your customers then it is important for you to be aware of changes that may affect you and your business.

In the meanwhile, I will be monitoring, researching and discussing with other social media businesses, other ways to maximise your ROI from Facebook?  Some of these may be:Creating and posting content that will encourage meaningful interaction

  • Telling stories to engage your readers
  • Answering people’s questions
  • Suggesting solutions to people’s problems
  • Taking time to comment on posts and add value to each discussion
  • When creating video content, ask viewers to comment and join in the discussion
  • Consider investing time in building groups to interact with your target market
  • Perhaps consider investing in a campaign of targeted Facebook ads.

Something that will continue to be important is posting good quality content and, in particular, content that is likely to encourage meaningful interaction, that is, not simply likes alone but content that will attract comments and generate discussion. 

To sum up, I will be continuing to post quality content and will watch and advise you as these changes to the Facebook platform unfold and what we need to do to amend our monthly plans if anything.

 In the meantime, if you have any concerns or questions please don’t hesitate to contact me at tina@myvirtualassistant.com.au in the first instance. 

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