Email Marketing for Small Business

POSTED: 11/06/13


Email marketing is a very popular, cost effective way for businesses to build and maintain relationships with their clients/customers.  It is the best way to utilise your database to its full potential.

Your Database and The Spam Act

If you don’t already have a database this is your first step.  Effectively, your database is your business. Ensure you follow the The Spam Act 2003 - A Practical Guide for Business, put out by the government, which explains simply your obligations. These include:

1. CONSENT - Only send commercial electronic messages with the addressee’s consent - either express or inferred consent.

2. IDENTIFY- Include clear and accurate information about the person or business that is responsible for sending the commercial electronic message.

3. UNSUBSCRIBE - Ensure that a functional unsubscribe facility is included in all your commercial electronic messages.  Deal with unsubscribe requests promptly.

Your Email Marketing Campaign

Email marketing is suitable for all industries and can be designed to suit your style and budget.  Only limited by your imagination, they can be kept short and simple, with an attention grabbing photo and short paragraph offering a monthly special (I call these an E-Postcard) or they can be more elaborate, in a full E-Newsletter format with articles, tips, offers and more.  They can be enhanced to include cut out vouchers, graphic designed headers, links to your Social Media pages.

Benefits of email marketing include:

  • Strengthening relationships with your customers
  • Reminding your customers you are there
  • Cost effective way of advertising

It is important to be consistent – send out the same time each month (your customers will expect to receive it after a pattern is developed. is a popular Email Marketing Program that is fairly user friendly and free to use up to a database of 2000. You can also view reports after your send out to see what offers worked well and what didn’t so you can continually improve.

For help with Email Marketing for Business contact Tina

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