LinkedIn for small business

POSTED: 11/06/13

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LinkedIn is a social networking website, designed specifically for the business community. With a network of over 200 million users worldwide and nearly 50% of LinkedIn members have decision-making authority for their companies it is not hard to see why it is considered the world's largest audience of influential, affluent professionals in one place.

LinkedIn is a MUST for every business person and can be used for a multitude of reasons. Your goals and usage will depend on your career, your ambitions, your role and, ultimately, your business goals.

LinkedIn makes it easy to find new connections, quickly examine and qualify prospects and then reach out and engage with them.

Here are just a few of the many uses of LinkedIn:

  • Build your professional brand/ market yourself in your field. 
  • Find and pursue your career passion by browsing profiles and connecting with professionals in your field. 
  • Build and maintain professional relationships. 
  • Turn professional relationships into opportunities. 
  • Research staff at companies as you prepare for interviews and other opportunities.

These days, if you are a professional and you’re not on LinkedIn you risk being perceived as old fashioned, out of touch, or worse, lazy.  If you have been procrastinating about using LinkedIn for business and are not sure where to start, here is a brief to do list to at least get you started.

1. Improve your profile
Create a catchy heading, improve the information in your past and present positions and create or revise your summary.

2. Ask for recommendations
Recommendations are one way to boost your credibility however,this needs to be individuals or companies you’ve truly worked with in some capacity – not just doing a recommendation as a favour.

3. Thank people for connecting
Develop a generic email (that you can easily personalise) thanking those that connect with you and possibly adding some extra information about you and/or your business.

4. Join some groups/discussions
Groups are a great way to connect with like-minded people and influential names.  Find some and join today. Groups in your niche are a great way of being seen as an expert in your field.

MyVirtualAssistant offers packages to set up/improve and/or manage your LinkedIn profile. Contact Tina on tina@myvirtualassistant.com.au for more information.

 

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