Here are some of my recent articles. Feel free to browse and get in touch with me if you have any questions.
Did you know that more than 3.5 million people use social media? Did you also know that it’s much cheaper to reach your target audience using social media than any other type of marketing? That’s because social media is all about reaching a lot more people than can be achieved with other marketing options, whilst saving money and engaging with your target audience.
Is it me or are people using their social media posts to vent, complain and in some cases, bully other people? Just recently we have seen Twitter temporarily ban Donald Trump for violating the company’s policy on hateful speech. Some of the biggest brands are threatening to boycott Facebook over its handling of hate speech, and many more brands are thinking of pausing all social media advertising for similar reasons.
LinkedIn is a social networking website, designed specifically for the business community. With a network of over 200 million users worldwide and nearly 50% of LinkedIn members have decision-making authority for their companies it is not hard to see why it is considered the world's largest audience of influential, affluent professionals in one place.